Learning Gamification Design - An Usability First Approach for the Enterprise Infoboard Experiment

Gamification or gameful design attempts to raise participation through the application of game design patterns and principles in nongame environments. It has successfully been applied but in many cases gamification fails due to di↵erent kind of design phase pitfalls. Several game and gamification design taxonomies and guides exists. But it is hard to select the right one for a specific application of gamification. One of the causes is probably the fact that engineers try to implement what experienced game designer should do. We propose to apply data mining on user interaction data of gamified applications to extract insights to support and adapt the application of gamification. Therefore we started the Infoboard experiment – a two phase gamification study of a cutting-edge enterprise information sharing system.